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Furiosa Backstage

See how every show is selling.

Tickets, signups, ad spend and site traffic for every event, read from the systems that hold them. Each figure shows where it came from and when.

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Included with your Furiosa CRM subscription.

app.furiosabackstage.com/events

The Backstage event board with demo events grouped by stage. Each on sale event shows tickets sold against capacity, a pace verdict such as on target or slipping, ad spend and tasks done.

The event board, shown with demo events and demo figures.

One event, every source

Four systems. One event.

Signups, traffic, ad spend and ticket sales each live somewhere different. Backstage reads them all against the same event, so nobody rebuilds it in a spreadsheet on Monday.

  • Furiosa CRM

    Signups against your target, and the link each one came from.

  • Google Analytics

    Daily sessions, where visitors came from, who is on the site now.

  • Meta Ads

    Spend per ad set and per ad, with the creative.

  • Your ticket agent

    Tickets sold against capacity, and revenue.

    • Skiddle
    • DICE
    • See Tickets
    • Easol

Harbour Lights Festival

Harbour Quay, Bristol. A demo event.

Ticket pace: on target
Tickets sold5,120Skiddleread 14 min ago
Website sessions113,098Google Analytics56 days
Ad spend£4,320Meta Ads9 weeks
Cost per ticket£0.84Meta Adsover Skiddle

Pace

Selling fast enough to fill the room?

Tickets against capacity against the weeks left. Before tickets go live, signups against your target. One look tells you whether to push.

  • On target
  • Slipping
  • Behind target
  • Not known
Demo signup pace slipping at 96 percent: 16,298 signups against the 16,936 a steady campaign would have by now. Demo ticket pace on target at 140 percent: 5,120 tickets sold, 959 a week against 273 needed, 2,380 to go.

Ads

See what each signup costs.

Every signup is matched to the ad set whose link was clicked, the same count Furiosa CRM keeps. Each ad set turns green or red as soon as there is enough traffic to judge.

Six demo ads with their creative, spend, clicks, signups and conversion.
Demo ad sets table. Two ad sets are green, working well at about 70 pence a signup. One is red, too expensive at 4 pounds 38 a signup.
  • Working well
  • Too expensive
  • Struggling
  • Needs refreshing

Judged against your own other ad sets, never an industry benchmark. Shown with demo ads and demo figures.

Conversions reach Meta, TikTok and Google through Furiosa Signal.

Ref codes

Know which link brought them in.

Add ?ref= to any link you share. Backstage shows visitors, signups and conversion for each one, from the page's own visitor count.

Traffic by ref codeyoursite.com/?ref=instagram-bio
  • instagram-bio41.4%5,820 visitors, 2,410 signups
  • spotify-ads29.0%4,310 visitors, 1,250 signups
  • tiktok-bio25.9%3,160 visitors, 820 signups
  • newsletter65.2%2,270 visitors, 1,480 signups
  • partner-radio33.1%1,180 visitors, 390 signups
  • fan-club70.3%640 visitors, 450 signups
Demo chart of website sessions a day, rising over eight weeks.

Demo event, demo figures.

Live

Who is on the site right now, and where.

A live map for every event, with a TV mode for the office screen.

Backstage in TV mode, shown with a demo event and demo figures.

  • On site nowVisitors this minute, from Google Analytics.
  • By cityWhere they are, as a heat map.
  • Signups as they landA place and a time. Nothing else about the person.
  • TV modeFull screen, for the office wall.

Furiosa Intelligence

Ask about any show.

Ask in plain words, about one event or the whole board. Answers come only from the figures on screen, each with its source, and an answer carrying a number Backstage never measured is not shown.

  • Is this event on track, and what should I do about it?
  • Write a status update I can send the client.
  • Which events should I worry about this week, and why?
Furiosa IntelligenceAbout Harbour Lights Festival

Is this event on track, and what should I do about it?

Yes, it is on target. 5,120 of 7,500 tickets are sold, and it is selling 959 a week against the 273 needed.

Two things to look at:

  • The on sale stage has 3 overdue tasks.
  • Checkouts are not measured yet, because Google Analytics has not counted them for this event.

Skiddleread 14 min agoTasksthis event

Demo event, demo question and answer.

The event record

Everything about a show, in one place.

Each event moves through its stages, and its plan, figures and people move with it.

  1. Setup
  2. Signup
  3. Presale
  4. On sale
  5. Completed

A plan written from your dates

A template writes 16 tasks against the event's own stage dates. Assign them and get a morning list of what is due.

The Tasks tab of a demo event, with tasks ticked off and assigned to three people.

Progress by stage

Overdue work shows in red before it becomes a problem.

How the plan is going: 11 of 16 tasks done, with overdue on sale tasks striped red.

Every number, with its source

Ticket sales settled by the agent. Website activity kept as a signal, never counted as a sale.

Every number panel for a demo event: tickets sold and revenue from Skiddle, sessions from Google Analytics.

Selling against needed

The rate you are selling at, beside the rate you need.

Pace card: 5,120 of 7,500 tickets sold, selling 959 a week against 273 needed.

Screens shown with a demo account and demo figures.

  • Four board viewsBoard, timeline, calendar and on sale now.

  • ToursOne row on the board that opens into its dates.

  • Share an eventSend an artist or agent tickets and pace, never your costs.

  • AccountingAd spend and messaging out, ticket revenue in, per event.

  • AudiencesSend buyers, or signups who have not bought, to Furiosa CRM or Meta. TikTok Coming soon

  • Teams and rolesViewer, Member, Admin and Owner.

Where numbers come from

A missing number never shows as zero.

Every figure is a reading with a source and a time. When a feed has not answered, Backstage names it.

Signups16,298Furiosa CRMread 12 min ago

Fresh

The source and the time follow the figure onto every screen.

Ad spend£31831 hours oldMeta Adsread 05:12 yesterday

Stale

Still shown, with its age in amber, so the choice is yours.

Ticket revenueNo ticket agent linkedSkiddlenot connected

Missing

Named, never a zero, a dash or a blank.

Part of the Furiosa suite.

Smart tech solutions for every live moment. Four products that each do one job, and hand the next one what it needs.

Capture

Furiosa Events

Fully custom sign-up pages in your show's branding.

Measure

Furiosa Signal

Server-side conversion tracking from one pixel.

Grow

Furiosa CRM

Audiences, email, SMS and WhatsApp for live events.
You are here

Decide

Furiosa Backstage

Sales, ads and a live visitor map for every event.

Meet the whole family at furiosagroup.com

See your own shows in Backstage.

Included in your Furiosa CRM subscription. Connect what you have, and anything not linked yet is named rather than hidden.

Get started Talk to us